Nevena Vukasinovic is the senior sports account executive at Burson, Cohn and Wolf (BCW) Brussels, where she develops integrated communication and creative solutions for leading European sports projects and actors. She also provides recommendations on strategic communication, public affairs, institutional positioning, policy development and implementation for sports stakeholders. Prior to that, Nevena was the vice-president of the European Non-Governmental Youth Sports Organization and focal point of UN’s Major Group of Children and Youth. Encouraging exchange among UN and International Olympic Committee, she has co-founded “Road to 2030 – SDGs through sports with youth” programme. She worked on fostering entrepreneurial mind-sets and new (ICT & soft) skills among youth in Europe and the MENA region for them to develop sustainable, peaceful and interactive initiatives together.
